[Link] Parallel metaverses: Facebook’s name change is challenged by Arizona retailer Meta PCs

Read: 2/11/2021 www.theguardian.com

Meta PCs, an Arizona-based company that sells computers, laptops and software for gamers was an unremarkable retail outfit a week ago.

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[Link] Zuckerberg’s role in Facebook rebrand may backfire, experts say

Read: 31/10/2021 www.theguardian.com

Mark Zuckerberg’s effort to remove “negative associations” between Facebook and its parent company may be undermined by his decision to front the launch of its rebranding as Meta, experts have said.

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[Link] Facebook’s Brand Is So Toxic Zuckerberg Reportedly Wants to Change Its Name

Read: 20/10/2021 www.vice.com

Want the best of VICE News straight to your inbox? Sign up here. In the middle of one of the worst crises his company has ever faced, Facebook CEO Mark Zuckerberg is not digging in and fixing the democracy-destroying problems he’s created. Instead, he’s reportedly planning to rebrand.

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